BE A 
SAFETY UNICORN

Problem: I was approached to revitalize a previous icon I had designed for DeAngelis Diamond's yearly "Safety Month." The idea was to use the unicorn logo from last year, make him a bit more "rough" for the construction team members, and to shift the messaging of the campaign. 


Solution: A Rosie the Riveter style unicorn with simplified color palette and a broader message of keeping safety in-mind instead of thanking those observed as being a one-of-a-kind-unicorn.