Problem: DeAngelis Diamond wanted a new firm profile to represent their company culture and approach to the industry. They felt the old design of their brochure was dated and didn't engage their potential clients and new team members enough. 


Solution: Kicking off this project, I worked closely with DeAngelis Diamond leadership to get a sense of what they wanted their new design to accomplish. Together we established that they wanted something bold and "fun", with elements that felt raw like the industry itself. To lean into that I crafted hand-drawn iconography to be used throughout the brochure, overlaid images with "paint" elements, and utilized a bold, complimentary color palette that used the signature blue branding for DeAngelis Diamond as a base. I also selected font stylized like handwriting to really give the viewer a feel that this booklet was a hand-notated construction manual.